An increasing number of healthcare marketers are shifting their focus to digital channels. In fact, 62%  of marketing efforts in the healthcare industry include an online component, according to a recent survey conducted by Geonetric. Many healthcare marketers are using online tactics such as email marketing, content marketing, and blogs.

Interesting Digital Marketing Healthcare Trends:

  • 41% of people say that social media can influence their decision on a healthcare provider, according to DC Interactive Group. Social media should be a part of every healthcare marketing strategy. Be sure to optimize your organization’s social media profiles, share relevant content, and engage with followers.
  • 81%  of people click on sponsored links when searching for health information online, according to another report from Geocentric. Healthcare organizations should consider advertising on a variety of online channels—such as Google, LinkedIn, Facebook, and Twitter.
  • 51% of patients say they would feel more valued by their healthcare provider through digital health communications, according to a research by TeleVox. Integrate multiple, digital channels—such as email, blogs, and social media—to communicate with patients and build stronger relationships.
  • The US healthcare and pharmaceutical industry will spend an estimated $1.47 billion on digital advertising by 2017, according to eMarketer. As more healthcare organizations realize the importance of an online presence, expenditures for digital—such as websites, social media, display ads, and search engine optimization—will continue to increase.

An increasing number of healthcare marketers are shifting their focus to digital channels. In fact, 62%  of marketing efforts in the healthcare industry include an online component, according to a recent survey conducted by Geonetric. Many healthcare marketers are using online tactics such as email marketing, content marketing, and blogs.

Interesting Digital Marketing Healthcare Trends:

  • 41% of people say that social media can influence their decision on a healthcare provider, according to DC Interactive Group. Social media should be a part of every healthcare marketing strategy. Be sure to optimize your organization’s social media profiles, share relevant content, and engage with followers.
  • 81%  of people click on sponsored links when searching for health information online, according to another report from Geocentric. Healthcare organizations should consider advertising on a variety of online channels—such as Google, LinkedIn, Facebook, and Twitter.
  • 51% of patients say they would feel more valued by their healthcare provider through digital health communications, according to a research by TeleVox. Integrate multiple, digital channels—such as email, blogs, and social media—to communicate with patients and build stronger relationships.
  • The US healthcare and pharmaceutical industry will spend an estimated $1.47 billion on digital advertising by 2017, according to eMarketer. As more healthcare organizations realize the importance of an online presence, expenditures for digital—such as websites, social media, display ads, and search engine optimization—will continue to increase.